

New Zealand’s “Love Better” Program Aids Teenagers Recovering from Breakups
On March 23, 2023 by Yash Pratap Singh
“I’m doing it now, Fine. Looking intently at her phone screen”, a young woman declares, “I’m officially erasing my ex from all my socials. I’m moving on, she mutters as she leans in.
The Love Better campaign can be found across generation Z-friendly media and social media platforms.
The movie is part of a unique new effort by the New Zealand government to encourage young people through the experience of being dumped and offer healthy ways to process their feelings. The video acknowledges the universal reality that “breakups suck” and features the footage.
The Love Better campaign can be found across generation Z-friendly media and social media platforms.
It includes every kind of media on social media sites, notably on Instagram and podcasts like videos, essays, podcasts, and other content. Instead of staged or planned enactments, it uses real footage of young people talking about how they deal with breakups.
A failed relationship might result in feelings of grief, loneliness, and low self-esteem, according to the programme. It might have a long-term effect on someone’s mental health. Long-term, this may result in family violence.
One of the highest rates of juvenile suicide in the developed world is seen in New Zealand. Furthermore, six out of ten young people in the 16 to 24 age range have a breakup, and the majority of them as a result experienced or perpetrated adverse impacts. Their future approach to relationships may be improved by these formative encounters.

“No other government has ever tried this strategy in the world yet and the strength of this campaign lies in how we’re doing it: leveraging some of those real, raw stories while also making sure that we have platforms that reach young people “To The Guardian, she spoke.
The “Love Better” campaign
The “Love Better” campaign provides advice on what to do after a relationship ends and recommends healthy approaches to grieving. It is requested that people “own the feels.” The voiceover in a promotional video said, “Breakups hurt, but you can still use them to your advantage. Own the emotions “.Young people were seen sharing real stories of breakups to help their peers who may be going through similar experiences
One in six young people reported having physical fights in their relationships, despite the fact that the majority of the reported hurt was emotional. In 2021, the Labour-led government unveiled New Zealand’s first plan to end domestic violence, a problem that had baffled earlier administrations and was widely acknowledged as one of the nation’s biggest social problems despite being impossible to measure.
Radhakrishnan, who headed a refugee organisation before she entered parliament, stated, “Family and sexual abuse are highly prevalent in New Zealand. We’ve been trying to change that, and we realise we’ll need creative solutions to make it happen.
According to the government, the campaign will cost NZ$6.4m ($4m; £3.2m) over three years, which will be allocated through past funding announcements.
Some of the monies were given to Youthline, an established peer support organisation, for a particular text and email service to help young people who need extra assistance after seeing the Love Better campaign online.
According to Jo Madsen, clinical lead at Youthline, “normally it seems like your only option after a breakup, other than necessarily disliking the person or shutting off the person, is not feeling anything in response.” “So it’s really wonderful to show actually, it’s normal to experience all these sentiments in response to a breakup and these are some ways you can cope with them”.
She claimed that the emergence of the internet and social media had given breakups new, intricate dimensions. Alternatively, in the words of one young person, “This is becoming crazy when they recorded themselves laying in bed during the first campaign ad and worked their way up to blocking their ex on social media”. This situation is out of control. At night, I must get some rest. I have to overcome this obstacle. Erase it”.
You may also like
Archives
- May 2023
- April 2023
- March 2023
- February 2023
- January 2023
- December 2022
- November 2022
- September 2022
- August 2022
- July 2022
- May 2022
- April 2022
- March 2022
- February 2022
- December 2021
- November 2021
- August 2021
- April 2021
- March 2021
- February 2021
- January 2021
- October 2020
- August 2020
- July 2020
- May 2020
- November 2015
Categories
- adultery
- ANTIFA
- Article
- Artificial Intelligence
- Blog
- Blog Writing Competition
- Bombay High Court
- Business
- Call for Campus Ambassador
- Case comment
- Civil
- Climate Change
- Competition Law
- corporate goverance
- Covering the Supreme Court of India
- Covid-19
- Crime against Men
- current affairs
- Cyber law
- Divorce
- Drug Abuse
- EMPIRICAL RESEARCH
- EMPIRICAL RESEARCH
- Environment
- Environment law
- Extra Judicial Killing
- Family Law
- freedom Speech and Expression
- Fundamental rights
- health
- High Court
- History
- Human RIghts
- Human trafficking
- International
- International law
- international news
- Judgement
- Karnataka High Court
- legal
- LRA Explains
- Madras High Court
- marital Rape
- Mental Health
- Muslim Women
- Nature
- News
- Opinions & Special Articles
- Planet Earth
- politics
- politics
- Property Law
- Reformation of Judicial System
- Refugee
- Research Study
- Science and Technology
- sexual harassment of women
- Significance of November
- space
- supreme court
- Today in History
- War in Europe
- Women's right