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“Are only humans or the new media also promoting patriarchy which leads to human rights violation?”
Article . Human RIghts

“Only Humans? Or the New Media also influencing Patriarchy which leads to Human Rights Violation”

On April 23, 2023 by Niksha Agrawal
“Only Humans? Or the New Media also influencing Patriarchy which leads to Human Rights Violation”

ABSTRACT 

In this article, the subordination of individuals in a patriarchal society is shown. The creation of the  concept of private property brings inequality among individuals which violates human rights such right  to equality, the right to speech and expression, the right to freedom etc.

This article also tells about how  still patriarchy is in progress. A very giant reason which is promoting patriarchy is through media, songs,  advertisements, and cinema. Movies like, ‘thappad’, ‘the great Indian Kitchen’, ‘Bodyguard’, ‘Dabangg,  ‘kabir Singh’, ‘Son of Sardar’, ‘Sholay’, ‘Kabhi Khushi Kabhi Gam’, such serials like, ‘Balika Vadhu’, ‘Yeh  Rishta Kya Kehlata Hai’, ‘Sasural Simarka’, ‘Bhabhi Ji Ghar Par Hai’, such songs- ‘Main Tera Hero’,’ Aj Se  Teri’, ‘Palat’, ‘Tu Ha Kar Ya Na Kar’. These are certain examples which are showing and influencing  patriarchy, which also makes society act according to norms and regulations.  

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INTRODUCTION 

Human rights are not only violated in the public sphere but private sphere as well. Control over  someone else’s desire, torturing them mentally, or restricting them from doing something can also be a  Violation of human rights.

All this starts from the family itself and the very first reason is because of  patriarchy. It is a very big issue which should be highlighted and focused on that such dictatorship can be  restricted, but it is ongoing and also influencing through various sources such as religion, cinema,  history, news, and even sometimes law or state as well.

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We can observe how women are subordinated  in this patriarchal society. Patriarchy means the rule of men in a society or any organization. The  breadwinners of the family are not only suppressing their wife but their sister, daughter and every  woman who are living around them.

Also not only women but sometimes men are also suppressed by  the male head of the family as shown in a movie named – ‘Suryawansham’. Men are asked to follow the  rule which are created by the male head, doesn’t matter, whether it is wrong or right.

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FORMATION OF PATRIARCHY 

The suppression of women started after the creation of gender roles. Gender includes the idea of  masculinity and femininity. A famous philosopher, Friedrich Engle describes how patriarchy became  dominant in society – He said in earlier times society was egalitarian, and both men and women were  masters in their respective fields. The formation of private property kept men in a dominant position. 

When the surplus production became men’s activity and was highly valued and women became “first  domestic servants” who will look after the home and their children also, lost the value of their work.  Women became the private property of men and exchanged as a gift through the concept of  monogamous marriage it happened when men want their wives whom they can control over their  children who will inherit their property to the next generation.

It lead to the formation of patriarchy and  was ‘the world’s historical defeat of women’. According to Engle, the idea of masculinity and femininity  is because of the formation of patriarchy and the formation of patriarchy is because of the concept of  private property.

He also said the idea of masculinity and femininity is the product of a history which is  created by human beings and can be changed by human efforts. The destruction of patriarchy will result  in the liberation of the desires of several individuals.  

CINEMA INFLUENCING PATRIARCHY 

Patriarchy still exists in society. Media, cinema, newspapers etc are representing patriarchy through  their sources. It somehow guides the breadwinner to act in a certain way in society. In the movie, ‘The 

Great Indian Kitchen’ the woman is doing all the household chores and her husband is working outside.  There were no physical conflicts in the family but there was ‘ structural violence ‘ (conflict without  violence – mental conflict).

In this movie, a woman wants to become a dance teacher but the male head  of the family didn’t allow her because there was a violation right to freedom and choice. This movie  encourages the male leader of the house to treat others as their slaves. This is how this movie influences  patriarchy.  

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Further, an advertisement of ‘red label’ – add. Of tea, in this advertisement, a couple is living in a  relationship that their parents were not aware of that. When suddenly parents come to the couple’s  home they saw and were not accepting that relationship but when the girl who is in relation with the  boy make and bring good tea for their parents, they start accepting their relationship.

It shows that if a  woman can do all household chores, they are accepted by society but if a woman is not doing according  to their syllabus they are not. This advertisement is addressing that women should be good enough at  doing household work. Also, it shows that those couples have no right to choose their partner without  the consent of their parents. This is how advertisement cinema influences their view to promote  patriarchy. 

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CONCLUSION 

Television should portray their views to entertain not to adhere to the idea of masculinity and feminity  in society. Movies, advertisements, news, etc. should not be biased towards any gender. It should try to  restrict the promotion of sexism. 


REFERENCES  

• https://www.thequint.com/amp/story/entertainment/indian-cinema/the-great-indian kitchen-malayalam-film-patriarchy-suraj-venjaramoodu-nimisha-sajayan-jeo-baby • https://youtu.be/7pOFqpZAKds

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